Trip: 4Designers Conference
Purpose: Employer Engagement
Having met & watched Katherina Tudball’s lecture at 4Designers in London we were lucky enough to visit her agency SuperUnion the following day. SuperUnion is the name of the new WPP branding agency network that has brought together five agencies, Brand Union, The Partners, Lambie-Nairn, Addison and VBAT. The creatives we met (and introductions that were made) were with people recognised as leaders in the creative field, including Stuart Radford, Katherina Tudball with presentations given by Jonathan Brodie and Becki Sewell. Explanations regarding, process and design were given on the following award winning or globally celebrated projects – Shakespeare’s Globe Theatre, London Symphony Orchestra and Argos Simply Value Range, plus they gifted us two copies of ‘A Smile In The Mind 2’ the revised and updated copy of the original creative bible ‘A Smile In The Mind’.
“I have found this whole experience inspiring and very moving.”